What is a “cultural luxury product”? An interview about the art-based and culture-based products

The founder of Current Corporate explains what is meant by “culture-based products”, “art-based products” and “cultural luxury products”: these are the most precious productions of the Made in Italy, which turn art and culture into the body of the product and into the selling environment, obtaining excellent market results and enhancing the manufacturers brands.
For further information, the interview “The Perfume of Culture”, by Laura Melani, which tells the case of The Merchant of Venice perfumery firm: https://culturit.org/profumo-la-cultura-intervento-chiara-isadora- arctic-culturit-university-heritage-private-fragrance-palace-mocenigo-le-activity-cultural-Mavive/